| Date: August 03, 2009 | ||
| Tesco Bags "Communications Strategy Of The Year" Award Judges hold up Tesco's Employee Benefits Communication as Best Practices Example at Employee Benefits Awards 2009 |
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| Tesco, one of the world's leading international retailers, was conferred with the "Communications Strategy of the Year" award at the Employee Benefits Awards 2009, London; the prestigious award that commends an organization for interesting and innovative approach to "Benefits Communication". Judges found Tesco's Benefits communication strategy as "an example of good practice" for organizations with more than 5000 people that was chosen amongst stiff competition. Tesco challenge was in designing a communication strategy for over 440,000 employees and ensure that the full range of Benefits and Rewards Information was accessible to each and every employee. What caught the Judges attention were the simple, often frugal ideas effectively used by Tesco to communicate reward benefits to the employees. Tesco used innovative communication channels that were wide ranging and sometimes basic such as using wipeable posters in staff rooms that are used to promote benefits, to team briefings that included benefits messages in the agenda. This led the Judges to say "this shows firms do not need clever tools and fancy tricks to get the messages across". The use of personalized total reward statements in the form of a simply written booklet with lucid information and illustrations in the "2008 Benefits Report", caught the imagination of Judges who noted Tesco’s entry as "this entry proved communication can be done simply, cheaply and comprehensively, with messages drip-fed through as many channels as possible". Interestingly, Tesco Hindustan Service Centre (HSC), the India-based shared services centre, played a key role in supporting the creation of the 2008 Benefits Report. The Executive Benefits team at Tesco HSC along with the Cardiff team supported creation of the booklet which was delivered to approx 261,000 employees. The Tesco HSC team acted as the primary contact for all departments and was responsible for collating data, testing samples and making the required changes to the specifications of the report before finalizing it. The project involved working closely with multiple departments such as Rewards, Shares, Pensions, IT and external suppliers. About Tesco HSC Tesco Hindustan Service Centre (HSC) is the global services arm for Tesco. We are at the heart of the Tesco group, providing IT, business and finance services to Tesco operations across Europe, Asia and America. Tesco HSC went live in May 2004, and currently has over 3500 employees. Tesco HSC is Tesco owned and run, and shares the company values and customer focus. For more information, visit: www.tescohsc.com About Tesco Plc Tesco is the UK's largest retailer and one of the world's leading international retailers. The Tesco Group had sales of £51.8 billion with pre-tax profits of £2,846 million in the year to February 2008. As at February 2008, we had 4,308 stores, employing over 468,508 people in 14 countries. This includes 2,115 stores in the UK, 747 stores in the rest of Europe (Czech Republic, Hungary, Ireland, Poland, Slovakia and Turkey) and 814 stores in Asia (China, Japan, Malaysia, South Korea and Thailand). We launched a new business in the United States in November 2007 through the development of a new convenience format. We are the market leader in six of the countries we trade in. Tesco is a multi-format business, operating hypermarkets, superstores, supermarkets and convenience stores. |
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