| Our Core purpose & values |
Our Core purpose is:
To create value for customers to earn their lifetime loyalty.
We talk about 'Every Little Helps' a lot, but it's not just a catchphrase or marketing slogan, it represents everything we stand for. For our people and our customers, it's how we run our businesses from China to Chorley.
As Tesco has grown, so has the importance of 'Every Little Helps'. Over time, we've gone from simply selling groceries to providing anything from loans to mobile phones. By setting out in all these new directions we ran the risk of losing our way. So, we have relied on 'Every Little Helps' more and more over the years, to act as a common philosophy to bind us all together. |
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| Living the values |
At Tesco our values are our code of conduct - they are the way we have chosen
to work and drive the whole way we do business. 'Every Little Helps' is the
expression of our values, which are: |
| No one tries harder for customers |
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Understand customers better than anyone else. |
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Be energetic‚ innovative and be the first for our customers. |
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Use our strengths to deliver unbeatable value to our customers. |
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Look after our people so that they can look after our customers. |
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| Treat people the way we would like to be treated |
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All retailers‚ there is one team…The Tesco Team. |
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Trust and respect each other. |
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Give support to each other and praise more than criticise. |
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Ask more than tell and share knowledge so that it can be used. |
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Enjoy work‚ celebrate success and learn from experience. |
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| The corporate steering wheel |
| Throughout all our businesses across the world we measure our performance through the Steering Wheel, whether we work in distribution, head office or in stores. This helps maintain focus and balance in what counts to run each of our businesses successfully, be it wage costs or whether customers can get everything they want. |
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