| Our values |
Our core purpose is to create value for customers to earn their lifetime loyalty.
We talk about 'Every Little Helps' a lot, but it's not just a catchphrase or marketing slogan, it represents everything we stand for. As Tesco has grown, so has the importance of 'Every Little Helps'. Over time, we've gone from simply selling groceries to providing anything from loans to mobile phones. By setting out in all these new directions we ran the risk of losing our way. So, we have relied on 'Every Little Helps' more and more over the years, to act as a common philosophy to bind us all together.
Our employees play a very important role in ensuring that teams feel acknowledged, recognized and valued. If the Tesco team find what we do rewarding, they are more likely to go that extra mile to help our customers.
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| Living our values |
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| The corporate steering wheel |
| Throughout all our businesses across the world we measure our performance through the Steering Wheel, whether we work in distribution, head office or in stores. This helps maintain focus and balance in what counts to run each of our businesses successfully, be it wage costs or whether customers can get everything they want. |
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